Have you ever looked at your brand as whole and wondered if it’s ‘money ready? You could be a new blogger, or a seasoned one. Or a business with an awesome blog. In this post we will cover 10 ways to fix up your brand and make more money from your blog (they won’t be hard, promise!).
You can download the free checklist HERE.
You see, you could have the most amazing content, the greatest affiliates and super service packages BUT there are a few things that can totally sabotage your chances to earn money.
This could range from trying to hack it with a free theme and loads of plugins (what a mess!) to making your readers confused when they hop over to your blog from your Facebook page. Or maybe, you aren’t giving your readers an easy way to SHARE your stuff, ah!
If any of this sounds like it might be you, read on and let’s get to fixin’ up!
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Do you have A Consistent BRAND?
Consistency is key. Having a brand that is consistent is very and extremely important. Your brand consists of more than just a logo, it is your brand colors and fonts. Your pinnable images, your course graphics. It also includes your social media accounts (your facebook, twitter and youtube banners) as well as your newsletters.
Don’t confuse your audience by using lots of funky fonts and colors. Find a palette and stick with it. If you don’t have one, create a brand style guide that has your logo’s, fonts, color palette and sample brand images. Refer back to this whenever your create something new for your brand.
Take a look at your blog or website. Are you using consistent and on brand fonts and colors throughout? Take some time to jot down what can be changed on your blog or website to be on brand. This will reduce confusion and believe it or not, will provide a better and more memorable experience for your readers.
If you struggle with finding images that make an impact or are tired of stumbling across a slew of other bloggers using the same images as you, consider investing in a Styled Stock Subscription!
ONE – Make sure your website matches your brand (colors, fonts and images). This could include your homepage banner, buttons, blog images, etc.
TWO – Cleanup your sidebar and footer. Does all of the content, images and offers match your brand? Make sure your have your own products (free or paid) front and center.
THREE – Make sure all of your social media accounts, your newsletter and everything associated with your blog or business is all on brand. If you need some help with getting your social media on brand, try this post.
Do you have the Right THEME & Tools?
Have you had the same theme since you started blogging? Or maybe you are using a free theme, and have grown out of it. Are you hacking together a whole bunch of plugins to achieve what you want on WordPress?
If so, it sounds like you need a new theme! Having a theme that supports your blog and business as it grows is so important. My rule of thumb is that MOST of what you need should be built into your theme already. Don’t get me wrong, I love plugins. However, too many can slow your site down or cause things in your theme not to function (rare, but it happens).
When looking for a theme consider what you need now, and think about your GOALS. What will you need in the future? A Shop, portfolio, ad space. Call to action buttons on the, a homepage instead of blog posts as your homepage.
*Bluchic themes are my favorite themes for professional blogging and business. They have a variety of themes that work for any niche, they are super easy to install and design and their support is incredible.
Hint: Sign up to their newsletter and you may just get a discount on your first theme!
Using a beautiful theme that supports growth is important when you want to earn money from your blog or website. There are also plugins that are super useful for WordPress that can help being an affiliate prettier (because affiliate links can be ugly) as well as simpler for you (you can find those in action steps 5 and 6).
FOUR – Choose a new theme! If you feel you have outgrown your theme, upgrade to one that will support your needs NOW and as you grow.
FIVE – When using affiliates to make money, consider using a plugin called *Pretty Link which will shorten your affiliate links, make them easier to remember and more shareable! It also gives you the option to create ‘nofollow’ links for all of your affiliate links!
*NOTE: The Lite version is totally free! However, by purchasing the Pro version you get lots of great integrated features such as cloaked links, more custom urls, integrations with Google Analytics so you can better track conversions AND a feature that allows you to update all of your affiliate urls with one click. Compare the features to see which one is best for you.
SIX – A great plugin for displaying affiliate ads in the way of images on your sidebar and in your footer is called MEKS Easy Ad Widget. It allows you to set custom sizes and create multiple ad spaces. It even has a great rotate feature that will display your ads in random order.
Does your content need some Sprucing up?
If you have been blogging awhile, you may have some posts that don’t really fit along with your current posting style. Or perhaps you have just started with Affiliate Marketing, and your old posts could use some love. Maybe (just maybe) your pages could use some love, too.
Ready to get started with Affiliate Marketing? My Free Email course will teach you how to do it, on brand and authentically!
Take some time to go through your old posts and pages and delete ones that are irrelevant to your current blogging and business path, and update ones with some fresh content, images and affiliate links if they apply!
Images are also REALLY important, especially if you plan to use Pinterest for referral traffic (this is what I used to go from 134 to over 3,000 Pinterest followers in 6 months). The typical size for Pinterest images is 725×1102 and should include your title, website url and content upgrade details. Use your consistent fonts and colors. Also, add the alt text to these images to make them more attractive to Pinterest browsers. It’s worth the time it will take to redesign them, trust me.
If you need some great Pinterest and Instagram templates, check my shop *HERE.
Adding content upgrades (or free downloads) for your most popular posts will help you grow your email list. You can use a service like *Convertkit to deliver your optins, since they have offer amazing WordPress integration so you can add signup forms to your posts and pages (plus they can deliver your optins automatically upon sign up, no limit!).
If you can’t afford Convertkit, you can also consider creating a free resource library for your readers that holds all of your freebies. You would simply create a new page in WordPress and set it up as password protected. When subscribers sign up, include the password in your welcome email.
SEVEN – Update all of your old posts and pages with relevant content, fresh images and appropriate affiliate links.
EIGHT – Add content upgrades to relevant posts, and don’t forget to add a signup form for these optins. Convertkit is my favorite for this.
NINE – Design (or redesign) pinnable images for all of your blog posts that match your brand (with alt text!).
Is your site easy to Share?
Sharing is one big thing that a ton of people often forget all about. What’s the use of having fabulous content if there is no way to share it?
You can make your posts more shareable by adding social share forms, click to tweets and pinterest hover buttons for your images. Most themes come with the social share buttons at the bottom of the post, however not everyone actually reads entire posts.
Having multiple avenues for your readers to share your content will help you bring more traffic back to your blog, and more eyes on your content means you have the potential to earn more money!
Sumome is great for adding a way for your subscribers to share your blog posts to their favorite social media networks. They have a scrolling
Better click to tweet will allow you to insert snippets of your post that can be easily clicked and shared across twitter. This will link your post, so if your tweet is clever enough it can bring some traffic back to your blog.
JQuery Pin It plugin will allow you to add hover buttons over your pinnable images, which will allow readers to add your post to their favorite Pinterest board in just one click.
Most importantly, just ask! Always include a call to action or two in your post asking your tribe to share the post if they found it helpful. Even will all of the sharing options, the most powerful form of influence is to simply just ask!
TEN – Make your posts shareable. You can do this with share buttons at the bottom of your posts, click to tweets, pinnable image hover buttons and by simply asking the reader to share (don’t be shy!).
Wrapping it up…
None of these steps will take terribly long, and they will all have a pretty high ROI (return on investment) in terms of the time it takes to get it done, and the results you achieve from them. Don’t forget the checklist HERE! If you feel a bit overwhelmed with time, start with what you feel is most important and work your way through it.
I have a post all about conquering your to do list with free fillable worksheets HERE.
If you are ready to get started with Affiliate Marketing, you can enroll in my FREE 5 day email course, Affiliate Crush! It will help you find the right affiliates for your brand, learn some great strategy tips and help you do it all legally. Click here!
So tell me, what Action Step are you going to take TODAY to start earning more from your blog or business?
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