This brand was inspired by gorgeous Styled Stock Photos from Rosemary Watson. Immediately when I saw the images, I knew that I wanted to work with these images and style an inspiration board. From there, the brand literally just came together like magic!
I am still totally in love with the texture of the brown sugar and flour, and the rich golden and brown hues of the beautifully wrapped chocolate and dinnerware. From these images, I dreamed up the premade brand, Vanil La Creme.
This post does contain *affiliate links, meaning that I may receive compensation should you click my link and decide to make a purchase. I only recommend products I use and love, so you are in good hands!
This brand was not made for any client specifically, rather I created a mock client brief to portray who this brand would fit perfectly for. In this case, my ‘client’ has a small, artisan bakery in which she is known for bespoke wedding cake designs and delectable, bejeweled cupcakes. She was looking for a brand design that captured the essence of her artistry and attracted clients who have impeccable taste, and are willing to splurge for quality.
Her favorite baking tools are gold plated measuring cups, and her customers know her for her stunning presentation and delivery. She wanted her brand to be sophisticated and classy, with a touch of glam.
This brand can also work for event planners, wedding designers, fashionistas and boutiques. If you love this brand and would like to make it your own, I can customize it for you HERE!
The Color Palette + Inspiration Board
The sweet, whimsical cupcakes with baby blue candies are the perfect pop of brightness and makes me feel as if I have stepped into an upscale bakery that serves it’s delicious goodies on gold flecked platters and in foil trimmed boxes.
I really wanted to pull the brightness of the ice blue into the palette beside a dusty rose color. The vanilla cream and milk chocolate shades create an amazingly simple, yet striking pattern that leaves the taste buds a bit tantalized!
There is so much goodness in this brand. The gorgeous marble texture comes from *Alaina Jenson who lovingly photographed real life marble fixtures in prestigious marble showrooms and converted them into usable swatches and jpeg files. The work is simply stunning and gives the logo a luxurious, high class feel.
*Bayshore was my font of choice for the accent font, although the font designer crowns this as a neon loving, 80’s baby I couldn’t help but feel drawn to the subtle swoop of the letters and the stylish sophistication. I wanted the logo to really pop, so I used the Marble texture in combination with the font and created a clipping mask. I was so pleased with how the icy blue, rose and gold sparkle really made this logo a show piece.
Laura Worthington is quickly becoming one of my favorite designers because of her impeccable delivery of high quality fonts that truly leave impressions. So it seemed natural to pair her font, *Beloved Sans, with this bold and beautiful script font. This font would look amazing on menu’s, packaging and other brand collateral.
Since I envisioned that this brand would be owned by an artisan baker, who creates masterpieces for gorgeous brides to be the icon was restyled from hand drawn, vectorized *wedding cake illustration. I removed several of the layers and added the marble texture to the top tier. The pattern was inspired by simple lines, which is a nice compliment to the logo and standard, boring packaging can now be a signature statement piece.
Like the cover of a magazine, this logo is simply stunning when paired with this little gem of a cupcake. It shows variety and class, with dusts of gold and glitter. This dainty baker now has a brand that is just as impressive as her delectables, which is exactly the look and feel what I wanted to achieve.
This brand can also work for event planners, wedding designers, fashionistas and boutiques. If you love this brand and would like to make it your own, I can customize it for you HERE! Premade branding can be a great solution for you if you are on a small budget but wish to make a huge impact. Just be sure that the premade brand you love is something that you can request small customizations from the designer (such as color palette or font changes).
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