If you are new to blogging- the thought may have never occurred to you that your social media profiles should “match” your blog. Or maybe you HAVE been around the blogging world for a while and just haven’t figured out how other bloggers do it.
On ALL social media platforms it is SO important to remember to use the same voice and tone as you do on your blog. We all of course tend to have a few different writing tones (just as we do speaking tones) depending upon if we are trying to sound formal, informal or well, just like yourself. Whatever tone and language style it is that you use on your blog- be sure to follow through when you are branding social media.
Many people do not realize that your unique voice is just as much a part of your brand as the visual aspects are. People may first be intrigued by your brand for its colors and design (let’s be honest- just like we’re first attracted to a mate because of their looks)- but they will keep coming back for your unique voice and valuable information.
Discovering your Social Voice + Style
If you haven’t yet discovered a voice that you’re comfortable writing in, try thinking of any topic like you are trying to explain it to your best friend. People tend to be attracted to a personable style, over formal (unless of course you’re applying for a job- then keep it professional!) This can easily carry over on social media and help you to be more comfortable with your posts.
We can’t forget about the visual aspect of social media. How are people supposed to know they are at the right spot if there is NO visual evidence to show that a profile goes with a blog or website?
If you are using a profile with no branding that is attached to your website OR if you are using a personal account for your website- you are less likely to attract new followers since people are CRAZY visual animals. We recognize similar colors and patterns FAR more quickly than we will pick up on a similar posting style or writing style.
Due to this- it is important that we make our social media profiles as cohesive as possible.
It is important to use the SAME profile picture for each of your social media accounts. If you are not comfortable showing your face for privacy reasons, use a logo in the place of a photo of you. If you do use a photo of you, use one that represents your brand- or at VERY LEAST be sure that you are using the same one on each platform.
Unfortunately, unless you have a very large following, people are not very good at recognizing people from new pictures. Having only one picture of you helps readers to begin to connect your face with your name and your brand.
The Low Down on Designing for Different Platforms
Each separate social media platform has different aspects that you can customize.
For the ones that have headers, it is typically suggested that you are using a very similar header in each platform. This header can carry over to an email newsletter header as well AND if you desire, it could even be a differently proportioned version of your blog’s header (if you have one).
If you are working with a designer, ask them about creating headers and templates for you to use on social media in both your profile and your posts. It is well worth it for you to continue your brand on social media, and they will appreciate your brand looking better EVERYWHERE as to protect the integrity of their hard work. If you are DIYing it up… keep reading.
If you want to add some beauty to your Blog + Social, Pretty Little Stock Photos has you covered!
To “brand” each social media profile- check out the options they have below:
Twitter may actually have the most customization options of all the social media platforms- this comes as no surprise because ell, a LOT of Twitter users are entrepreneurs who want to create a cohesive brand.
To customize your Twitter you can go to “edit profile” while on your profile page to access the options.
From there you can change your header, profile pic, tagline, website, location info and theme color.
You will of course want to change your profile picture and header to one created to match your branding.
You will want to utilize your brands colors for the profile theme color. This is the color that shows up for links within your profile.
If you WANT you can also change your background color to be another of your brand colors by clicking on the small picture of you in the right hand, top corner and going to settings>design for more design options. You CAN upload a picture to that section- but be warned, many pictures do not turn out as great as expected for the background. It is usually easier to stick with a color instead.
In the tagline/description section you will want to have a quick, one or two liner that tells people what you do and who you write for. This can help them decide quickly if they are in the right place. Don’t forget to add your website or landing page link!
Facebook is actually going to be VERY similar to Twitter, just without the background or theme colors. You will want to add in a similar 1-2 sentence description and use the same profile picture.
One cool feature that facebook does have is the ability to create a call to action on your page. You can ask people to “sign up” or “contact” or “buy.” This goes right at the top of your profile by the like button.
To get the most out of this feature, something that you can tweak on your header is adding a CTA and arrow pointing to that CTA button. Of course, you still want to keep it on brand and use similar graphic styles to other headers and graphics that you use. For this reason you may notice that people will have each other profile with the same header, and Facebook has a slightly different one.
Pinterest is a unique beast. It is ENTIRELY visual, and so it will not be possible to be sure that EACH pin you “re-pin” matches your graphic style. However, you can change the board covers completely to your own pins so that they represent your brand OR you can find graphics from other pins that fit your brand well.
Besides graphics, one of the most important things you can do on a Pinterest profile is be sure that a visitor can get an idea of what your website is about by looking at your boards. You will need to make “off brand” boards secret or separate your business and personal accounts.
Of course, just as with the other two, utilize your description to capture attention and draw viewers to your website.
If we are being honest, Instagram can be THE HARDEST profile to visually brand. The branding is completely comprised of photos- and it can be difficult to find props that go well with your brand. It is a good idea to do a large batch of photos at once- so that you are getting the same vibe with each photo. Many people will purchase a backdrop (it can just be poster board) and a few props that they may change out every few months to create photos with.
These are great options if you are not a fashion, travel or food blogger where you would naturally be taking photos for your blog posts. These are also good options if you live in a place that is well…boring? There are a lot of larger cities with unique places to go that may capture the vibe of a brand wonderfully- but for others of us, we may be stuck taking pictures of props in our apartments.
Be sure to edit all photos similarly, use the same color tones and filters on each of them.
Your description should be fairly similar to the others- be sure to capture attention and let people know what you do! Also note that the only clickable link on your entire profile is right on the top there- so use it wisely and change it out when you are promoting something new.
How is your social media brand looking?
**If you need a little help with the design aspect of things, stick around for an awesome tutorial AND some templates to make your social media REALLY rock your readers socks off 🙂
About the Author:
Hayli is the creator and writer at HayliDeJong.teachable.com. She helps bloggers and creatives find their place in the sea of bloggers and create a unique voice while expanding an audience and learning how to make profit from their blog. You can follow her on twitter at @HayliDeJong